Muhammad Kashif Aslam, Arqam Javed Kiyani, Mehreen Fatima, Maria Rasheed, Ahmed Abdul Hameed. From Good Dominant Logic (G-D) to Service Dominant Logic (S-D): An Exploratory Case Study of a Service System. JSSA [Internet]. 2025 Aug. 11 [cited 2026 Sep. 1];3(3):216-39. Available from: https://www.jssarchives.com/index.php/Journal/article/view/315