MUHAMMAD YAHYA ASLAM; RAO TAHIR ANEES. Enhancing Customer Satisfaction through CRM: The Mediating Effects of Service Quality and Customer Loyalty. Journal for Social Science Archives, [S. l.], v. 4, n. 1, p. 351–367, 2026. DOI: 10.59075/jssa.v4i1.484. Disponível em: https://www.jssarchives.com/index.php/Journal/article/view/484. Acesso em: 4 oct. 2026.